>> W fashion and style director Alex White, one of the last vestiges of the old guard at the magazine, is to be replaced by Edward Enninful, effective May 1.
>> W fashion and style director Alex White, one of the last vestiges of the old guard at the magazine, is to be replaced by Edward Enninful, effective May 1. White, who held the position for 16 years, decided to step down to pursue a range of fashion and lifestyle projects in both digital and social media.
According to W editor Stefano Tonchi, the decision for White to leave was mutual: “Alex is a fantastic stylist and has done incredible work over the years. Everyone at W is grateful to Alex for creating such memorable fashion portfolios, and for the significant mark she has left on the magazine . . . She’s thinking very much about her own brand — the Alex White brand — and at a certain point that’s no longer what W is about.”
White agreed that they were "totally on the same page": “My 16 years at W have been thrilling. I’ve worked with wildly talented people and helped produce a gorgeous magazine. I was delighted to stay and help Stefano through his first, transitional year, and am looking forward new beginnings . . . I helped with getting over the hump. Now it’s time for me to continue my freelance and explore the other things I’m working on, including digital projects." Tonchi indicated that White is thinking about starting her own magazine, possibly online. White had recently been experimenting with her own column online, Alex White Edits, on W's website.
Tonchi and Enninful, meanwhile, hit it off while seated next to each other at a Balenciaga dinner during Paris Fashion Week a couple of months ago, Tonchi says: “I didn’t really think about hiring him, I just thought he was incredibly joyful.” They began discussing a job at W earlier this month and moved quickly from there.
"This is the beginning of a new era at W, and I couldn’t be more delighted to be a part of it,” said Enninful. And Tonchi added: "I'm thrilled that Edward is joining our team, and am confident that he will bring a great deal of creativity, professionalism, and industry knowledge with him."
Enninful, who has been a contributing fashion editor at Vogue since 2005 and at Vogue Italia since 1998, is ending those engagements. “Now I’m going to be focusing my editorial prowess on W,” he explained. “Whenever a relationship ends it’s very sad."